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GECA
GECA
GECA
 

GE Capital, Corporate Aircraft Finance offers innovative and flexible solutions for corporate aircraft financing. A trusted industry leader, Corporate Aircraft Finance has over 2,000 aircraft in their portfolio and have executed more than $25 billion in transactions. With in-depth knowledge and experience, and an expert sales team, Corporate Aircraft Finance is prepared to work with customers to meet both business objectives and aviation needs.

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Solutions
Asset Seller
eMarketing

Links
gecapital.com/aircraft

 

Challenge
• Create awareness to GE Capital's available for sale Corporate Aircraft
• Showcase aircraft features & quality to a global audience
• Efficiently connect buyers with seller

Strategy
• Create a web-based, dedicated Corporate Aircraft showcase
• Provide customers with a detailed virtual tour and specifications of Aircraft
• Develop method of communicating Corporate Aircraft Financing value proposition
• Design eMarketing methodology to build awareness and direct connect to site

Results
• GE Capital Corporate Aircraft - Asset Seller Remarketing Showcase
• Dedicated site for available for sale GEC Corporate Aircraft inventory
• Features high-resolution photo gallery and critical Aircraft spec sheets
• Deployed powerful image "zoom" technology to view Aircraft details
• Produced specialized Flash Presentation featuring Corporate Aircraft Financing's unique capabilities
• Develop, launch and monitor eMarketing campaigns to prospective buyers

 

Profiles



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