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Bobcat
Bobcat
Bobcat
 

Bobcat Company is a leading provider of compact equipment for global construction, rental, landscaping, agriculture, grounds maintenance, government, utility, industrial and mining markets. Bobcat strives to empower our customers to do their jobs more efficiently and effectively.

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Solutions
Asset Seller
eMarketing

Links
bobcat.com

 

Challenge
• Engage a broad audience of Bobcat Dealers for used equipment sales
• Efficiently remarket "available for sale" inventory
• Improve the sales cycle time

Strategy
• Create web-based solution for easy Dealer access and use
• Develop a competitive and transparent sales platform for all Dealer participants
• Provide comprehensive and reliable equipment content

Results
• Bobcat Dealer Online Auction Events - Hosted on Asset Seller
• Monthly equipment inventory sales
• Utilizing Asset Seller eAuction capabilities
• Open to all registered Bobcat Dealers
• Features comprehensive 3rd Party condition reports and photo gallery

 

Profiles



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